Nielsen Catalina now targets ads using purchase data on Connected TV and OTT
By Barry Levine
From the NCS web site
A joint effort between audience measurement firm Nielsen and loyalty card/coupon data firm Catalina, Nielsen Catalina Solutions (NCS), is now providing purchase-based ad targeting for connected TV and Over-the-Top (OTT) TV.
Previously, NCS’ Advanced TV Suite used purchase data to develop targeted audience segments of anonymized households for linear TV and addressable TV, but only conducted measurement on connected TV and OTT, SVP Tom Eaton said in an interview. He added …read more